Conversion tracking is, essentially, just what it sounds like.

But before we dig in, let’s focus on the first half of the phrase: conversions.

A conversion is an action that a user takes on your website.

It could be a macro conversion (and if you’re lucky, it is). Those are the pull-the-trigger conversions like buying a product, signing up for a trial, submitting an email address, or completing any other major goal on your site.

Or, it could be a micro conversion. These are smaller actions taken that put users on the path to a macro conversion, like clicking a shop now button, playing a video, downloading a file, adding a product to their cart, etc.

So when we talk about conversion tracking, it’s the process of tracking those actions.

At its very basic level, conversion tracking lets track when users complete a certain goal on your site.    

But when it comes to the world of Google, nothing’s quite as simple as it sounds.

So let’s take a deeper look at a few tips to make