The global cider market is experiencing a surge in demand as consumers worldwide are increasingly gravitating towards gluten-free and health-enhancing beverages. A recent study has delved into the multifaceted aspects of the cider market, revealing promising short-term growth during the stipulated time span.
Ciders have witnessed a significant shift in consumer preference, with a considerable number of alcohol consumers choosing ciders over beer. The appeal lies in the sweet and refreshing flavor of cider, which sets it apart from other alcoholic beverages. Moreover, its gluten-free nature has attracted a large pool of consumers, especially in light of growing incidences of gluten intolerance and celiac diseases. Gluten-free beverages are known for promoting improved digestion and maintaining cholesterol levels, adding to their popularity among health-conscious individuals.
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Cider's status as a gender-balanced beverage, appealing to both sexes and millennials, further contributes to its market growth. As consumer awareness regarding gluten-free beverages continues to rise, the global cider market is expected to witness substantial expansion.
Among the various types of ciders, those sourced from apples have been gaining remarkable traction. Not only do apple ciders offer nutritional benefits, but they also contain health-improving antioxidants, known for reducing free radicals and supporting overall human health. The demand for apple ciders is projected to rise further, bolstering the overall revenue growth of the cider market.
Europe Leads, Asia Pacific Offers Lucrative Growth Opportunities
Europe currently stands as a dominant force in the cider market, with consistent and growing consumption of ciders across the region. Ciders of different flavors, including apple, perry, and other fruit variations, cater to consumers' preferences based on climatic changes. The functional properties of ciders, such as antioxidant content, gluten-free nature, and vitamin C, have driven their popularity among European consumers. Notably, cider consumption has been linked to combating cell damage, reducing free radicals, and helping fight against diseases like cancer, diabetes, and heart conditions. The region's growing awareness of these benefits has fueled the cider market's growth in Europe.
Additionally, the United Kingdom has witnessed a surge in the number of breweries, contributing to a diverse array of cider innovations and flavors, attracting a larger consumer base. The increased apple production in Europe also plays a pivotal role in driving the production of apple ciders.
On the other hand, the Asia Pacific region showcases a rising inclination towards cider consumption. A growing awareness of nutrition and a rising number of health-conscious consumers have led to a transition from beer to cider in the region. The availability of resources, favorable business environments, and a large consumer base in emerging economies have spurred opportunities for breweries, leading to the value growth of the cider market in Asia Pacific.
Competitive Landscape: Innovation Drives Growth
The cider market's competitive landscape is marked by continuous innovation and new product launches. Companies in the cider industry are constantly developing new flavored products to fortify their positions. Examples include Heineken's sustainable cider made purely from British apples, Original Sin Cider's New York Dry Cider with balanced natural acidity, and Strongbow's Ultra Low Carb Cider with only 90 calories. These product innovations cater to consumers seeking unique flavors and low-calorie options.
Key Players in the Global Cider Market
Major players driving the cider market include Heineken NV, Vander Mills Ciders, Seattle Cider Company, Carlsberg Breweries A/S, CUB (Carlton & United Breweries), Asahi Premium Ltd., Distell Group, The Boston Beer Company, and Anheuser-Busch Companies LLC.
With the rising preference for gluten-free and nutritious beverages and the continuous innovation by key players, the global cider market is poised for impressive growth in the foreseeable future.
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