insights that have helped solve design problems from ravi teja's blog

Empowering people by approaching technology in a human-focused way with more consideration of psychology and behavior is ensuring providing a delightful user experience. Knowing where the user’s attention is most captured, what excites them and where their attention tapers, what enhances utility and how the buttons should be placed on the page so that they are within reach are just some of the insights that have helped solve design problems effectively.


As we move into a world where we move away from point-and-click and into Artificial Intelligence (AI), Augmented Reality (AR), and Voice controlled interfaces, a whole new world of design opportunity is opening up, one which requires an in-depth understanding of different people, their needs and motivations in order to bring about a shift in user habits.


When it comes to UX, the year 2017 saw quite a bit. The hottest buzzwords last year included smarter personalization, Artificial Intelligence (AI), and Virtual Reality (VR). Besides these, there was one term that stood out from the crowd— Digital disruption. After all, it’s next to impossible to reminisce 2017 without thinking about the infamous Bitcoin. The UX trends last year also saw an incredible rise in a minimalistic approach in terms of layouts. Wherever one looked, there were videos that partnered pixel-perfect illustrations. In addition to this, the animations we saw were extremely delightful, as well as functional, and gradients were very popular. Personalization, Gamification, and Conversational interfaces were also all the rage.


Right until last year, people wondered what UX was really about. But while they wondering what it’s truly about, and second-guessing its lifespan, UX was slowly evolving.With all that said, we can’t be more thrilled to announce that this year gave birth to UX 2.0! It’s brand new and is a better version of yesteryear’s UX. UX 2.0 comes with a number of new trends that can provide a frictionless experience, smarter personalization, and technology such as augmented reality, virtual reality, and voice assistance.


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