The use of print has been around for centuries. In the fifteenth century, the printing press was developed. This process allowed companies to create more promotional materials. Today, print advertising continues to evolve and has a place in the marketing mix. While digital advertising is more popular, print advertising has many advantages, including high conversion rates, audience demographics, and a more personal touch. Moreover, consumers place a higher value on the products or services advertised in print.

In addition to raising brand awareness, print marketing can bring new customers. Think about the difference between reading about a restaurant and tasting it. You'd be more likely to remember a restaurant if you read about it than if you tasted it. Also, print media is physical and creates a lasting impression on your potential customers.

In the advertising industry, print media advertising is the most traditional form of Print and Marketing. Advertisements are printed in hard copies and can appear in many different types of publications. In the U.S., companies spend $25 billion annually on print advertising. This form of marketing is still an important part of business strategy because it reaches potential customers in ways digital marketing cannot.