How to become an expert in local keyword research

Have you noticed that 76% of people searching for something nearby on their smartphone visit a store in a day and 28% make a purchase? If you want your brand to appear in local search results for relevant searches, you need to make sure your keyword-targeting approach is appropriate.

How to do keyword research is now featured in the top 10 digital marketing courses in Bangalore by most institutes. So here's an overview of the pros and cons of local keyword research so you can drive more relevant local traffic to your website.

Do you know exactly what local keyword research is?

Local keyword research is a method used by local businesses to identify the search phrases that consumers use when searching for nearby local businesses, products, and services. This helps local businesses effectively align their SEO efforts so that they are more visible to local users at the time of their intent.

Keyword research tips for local SEO

When marketers talk about keyword research, it can seem like an intimidating endeavor. but if you follow these tips and tactics, local keyword research will become easy!

Get to know your target group and their interests.

Before jumping into local keyword research, it's important to determine who your target audience is and what their ultimate goal is. You can get this answer by asking a series of questions.

Find out what keywords your target audience is searching for.

You will most likely have some ideas on how to start your local keyword research. These suggestions can be used as initial keywords or to start your research. You can also enter your seed keywords into free or paid keyword research tools to see specific data about those keywords. This type of data can help you determine whether you are targeting the right keywords, whether the keywords are worth targeting, and whether you stand a chance of ranking in local search results.

Find out the keyword search volume and difficulty

Use the keyword research tool to estimate the search volume and keyword difficulty for each of your keywords. The higher the search volume for a keyword, the harder it is to rank in search results. This is usually related to the difficulty level of the keyword and the characteristics of the SERP.

Browse SERPs for your target keywords

When you look at the SERP of a target keyword, you make sure that your web page matches the searcher's goal.

When you think like that, is it a little difficult to understand? For more information on keyword research for local SEO, see the top 10 Digital Marketing Courses in Bangalore.

Final Thoughts

Local keyword research is quite easy. But remember that this is only part of local SEO. You'll also need to develop and improve your Google My Business profile, create local citations, optimize pages, collect reviews, and do a lot of other things.

Interested in learning more about the local SEO strategies above? Take Digital Marketing Courses in Bangalore.

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