The Global Smartphone Operating System Market: iOS and Android Dominate

The smartphone operating system (OS) market refers to the software platforms that run on mobile phones and provide core functionality. The market is dominated by Apple's iOS and Google's Android OS, which together hold over 99% market share globally. The smartphone OS market has seen rapid evolution over the past decade driven by consumer demand for rich features and apps.

Key Market Segments

The smartphone OS market can be segmented based on:

• Operating System: iOS, Android, Windows OS, BlackBerry OS, Linux-based OS
• Device Type: Android dominates the market share in budget and mid-range smartphones while Apple leads the premium segment.
• Geography: Android claims the highest share in all regions except North America where iOS leads. Asia Pacific is the largest and fastest growing market.

Leading Companies

• Apple: iOS is the proprietary operating system for Apple's iPhone series. It offers seamless integration with other Apple devices and services.
• Google: Android OS is an open-source platform used by multiple smartphone vendors including Samsung, Xiaomi, Oppo, Vivo, OnePlus and more.
• Microsoft: Windows OS holds a minor share in the smartphone market. The latest version is Windows 10 Mobile.
• BlackBerry Limited: BlackBerry 10 is the proprietary OS for BlackBerry devices. It has a negligible market share now.
• Jolla: Sailfish OS is a Linux-based open source OS developed by the Finnish company Jolla. Its market share remains limited.

Market Drivers

The growth of the smartphone OS market is driven by:

• Increasing Smartphone Penetration: Rising smartphone adoption globally is driving demand for mobile operating systems.
• Faster Network Speeds: 4G/5G network rollouts allow users to utilize advanced OS features and related apps.
• Regular OS Upgrades: Companies like Apple and Google regularly introduce newer versions of their OS with enhanced capabilities.
• Growth in Mobile Apps: The availability of millions of apps on app stores like iOS App Store and Google Play Store enhances OS utility.
• Demand for Better User Experience: Consumers expect a highly intuitive, fast, and seamless experience from their smartphone OS.
• Security Requirements: Secure encryption, timely software updates, and data protection capabilities offered by OS vendors attract customers.

Regional Insights

Asia Pacific makes up the largest share of the smartphone OS market driven by high population, growing middle class and increased digital penetration. Android enjoys a huge lead here.

North America comes next where iOS leads the market. Android however still holds a strong footing.

Europe is balanced between Android and iOS. The Middle East and Africa region is overwhelmingly dominated by Android because of its affordability.

Browse In-depth Market Research Report (100 Pages, Charts, Tables, Figures) on Smartphone Operating System Market -

https://www.marketresearchfuture.com/reports/smartphone-operating-system-market-4751

Latest Industry Updates

• Gradual transition from Android 11 to Android 12
• Launch of iOS 16 by Apple with an updated lock screen, widgets, and messaging features
• Apple's shift to its own ARM-based silicon for iPhones away from Intel chips
• Discontinuation of Windows 10 Mobile support
• BlackBerry ending support for BlackBerry 10 and BlackBerry OS

The smartphone OS market outlook remains positive globally thanks to rising smartphone adoption and ongoing innovation by Apple, Google and other players. Users can expect more powerful functionalities, smarter AI integration, enhanced privacy and seamless connectivity with IoT ecosystems.

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