WHAT IS CONVERSION TRACKING?
Conversion tracking is, essentially, just what it sounds like.
But before we dig in, let’s focus on the first half of the phrase: conversions.
A conversion is an action that a user takes on your website.
It could be a macro conversion (and if you’re lucky, it is). Those are the pull-the-trigger conversions like buying a product, signing up for a trial, submitting an email address,...
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